Vision #2 - The AI x Marketing Dispatch

We’re almost halfway through the year, and it’s been quite a challenging one for me -onboarding new clients and juggling everything that comes with building a startup. But hey, I didn’t want to miss a chance to connect with you and share some of the best updates and stories through this newsletter.

Let’s kick things off with this week’s top AI × Marketing news 👇

Top AI × Marketing News This Week

1. Meta’s Fully AI-Generated Ads (Coming 2026)
Meta is building tools that let brands upload a product and budget and AI will handle the copy, visuals, and ad targeting. Real-time personalized ad variants will roll out too, making creative oversight more critical than ever.

2. Marketers Using AI Publish 42% More Content

A report from Ahrefs found that 87% of marketers use AI for content creation, allowing them to publish 42% more content monthly compared to those who do not use AI. Despite the prevalence of AI, only 4% publish unedited AI content, and 97% edit or review outputs, with 80% doing so manually. Just 16% of companies disclose their use of AI in content.

3. Google Gemini’s Scheduled Actions
Gemini now supports proactive scheduling, ask it to send weekly reports or content ideas automatically. A big step toward autonomous marketing agents handling routine tasks like clockwork.

Btw, I’ve started a channel on Youtube and Instagram where i share marketing AI updates, marketing tips, and rapid growth experiments. Mind hitting follow? 😊

PROVEN AI-DRIVEN GROWTH & LIFECYCLE MARKETING EXPERIMENTS

As a startup, I’ve got to move fast. Here are 3 quick experiments I’ve tested recently, and I think they’ll help you too:

1.  “No subject line” email test - Strip down a retention email to no subject line or emoji, just the sender name and preview text. Works absurdly well in crowded inboxes.

2. Export your top LinkedIn post's analytics via the three dots > Export.
   In the spreadsheet’s “Top Demographics,” spot job titles, industries, and seniority of engaged users. Use that data to write laser-targeted copy like “Senior SaaS marketers” and echo their exact language in your CTAs.

3. Offering low-value items as vouchers instead of direct gifts increases purchase likelihood by up to 52.4%. For high-value items, giving them directly increases purchase intent better.

🛠️ Top 3 AI tools I absolutely loved this week

Three AI Marketing Tools that caught my eye over the last couple of days

1. Ability AI Ads
Drop in a product URL, and Ability AI instantly creates Meta ads - copy, images, and targeting included. Great for testing ideas fast without manual setup.

2. Hostinger Reach (AI Email Templates)
Describe your email’s purpose, and Hostinger Reach auto-generates mobile-ready templates using AI. A time-saver for startups without designers or ESP tool.

3. Bing Video Creator (Sora Model)
Turn text prompts into 5-second TikTok-style videos using Bing’s new free video tool. Perfect for quick, meme-ish content testing on social.

My opinions & learning

Rethinking Personalization in the Age of AI

AI tools today promise hyper-personalization, but a lot of it still feels surface-level. We're segmenting based on actions, but often missing the real intent behind them. True personalization isn’t only about data, it’s about understanding the user’s moment and mindset. AI can do the heavy lifting, but it’s our empathy and perspective that make the message truly connect.

❓ FEATURED QUESTIONS

Question for y'all: There are so many AI tools out there for marketing. What tools do you use on a regular basis & why?

Please send your answers as a reply or submit them here. We'll pick a few answers and feature them in the next newsletter.

That's all for this week! If you found this valuable, please forward it to a colleague who might benefit.

Have ideas for future vision or any feedback? Reply directly to this email - I read every response.

Until next time, Keep Believing!

Shubham Nigam
Founder, Questera
[email protected]